How to make shopping convenient for customers?
May 30 , 2025
Display products at eye level.
Because this height is the most important sales position of the product and it is also the first place that consumers notice. Therefore, we should place high-profit products in this area.
Suppose we place the least popular flavor in a series of products at eye level, consumers will see it at first glance (and are likely to buy it), but they will still bend down to get the best-selling products. Therefore, this display method can increase the purchase rate of the poorly selling flavors.
Therefore, the placement of supermarket shelves is crucial. Refrigerator sliding roller rack launched by OFL is also to solve the troubles of most supermarket or convenience store shelves. It can keep the products in front of customers, making it easier for customers to take them and for salespeople to replenish goods.
In order to better meet the needs of customers, supermarkets should know more about the layout of shelves and the placement of products to attract more customers' attention.