4. Products with good sales are displayed in better shelf positions and given more display areas. Products with large circulation and key promotion products are displayed in the best positions;

5. Appropriate focus advertising. Common promotional materials such as posters and banners should be able to remind consumers in time, and must be posted neatly and beautifully, and damaged and outdated information promotional materials should be replaced in time;

6. The shelf display principle of "first in, first out" should be , in line with the principle of easy access. Products with a short remaining shelf life are displayed on the outermost shelf to reduce the production of expired products; at the same time, it is in line with the principle of easy access for consumers;

7. Display in the best area of the mall and close to competing brands. Display next to the same category, consumers can easily see and close to the designated competing brands of the same type, and remind consumers through competitive presentation;

When displaying products, use product display techniques so that consumers can notice the products at a glance. This is the key to determining whether consumers will buy. Grasp the seven basic requirements of "right product, right place, right time, right quantity, right price, right form, and right maintenance":

1. Suitable products

Grasp the key points, put high turnover rate, high profit and key items in the best position, clarify the main products on display, and concentrate resources to achieve the greatest effect.

2. Suitable locations

Different locations imply different consumer behaviors. Strive for shelves and positions to bring different incomes, such as the entrance facing the door, the center of the main channel, near the cash register, and next to the first brand.

3. Suitable moments

The time when goods are purchased more concentrated: seasonal purchase time (such as the display of gift packages during the Chinese New Year), shopping traffic during weekends, holidays, etc.; or display products in conjunction with advertising and promotional activities.

4. Appropriate quantity

It is necessary to ensure reasonable safety inventory and retain the number of goods for a certain period; prevent the reduction of consumption due to out-of-stock or display.

5. Correct price

The price should be correct and eye-catching, so that people can see it at a glance, so as to avoid consumers not daring to decide whether to buy due to unclear prices; in addition, when making special offers, the price should be specially marked to achieve the effect of attraction.

6. Correct form

According to different display forms, different propaganda products should be used for different terminals to create momentum; the display should be coordinated with the type of sales point (for example, supermarkets are suitable for stacking, but Internet cafes are not convenient for stacking), and the display should be coordinated with the theme (for example, the Spring Festival is mostly themed with red and festive).

7. Correct maintenance

Do a good job of timely maintenance of shelves, goods, price tags, and promotional materials, use the Supermarket acrylic roller shelf to follow the principle of first-in-first-out, easy to take and easy to put, and correct unreasonable or inappropriate placement (for example, iron cans cannot be placed upside down, and food cannot be placed together with detergents).

Key points

There must be no sandwich (gap) phenomenon in the concentrated display of products. That is, other manufacturers' brands are not allowed to be mixed with their own brands. This can maintain the overall brand image and make the display beautiful and practical.

When displaying products at the terminal, in addition to full items and maximization, the position of the main products must be highlighted, so that the main and secondary can be clearly distinguished, so that customers can see it at a glance, and the sales of the main products can be increased.

If the product is deflated or damaged, it should be removed from the shelf in time and should not be left on the shelf to affect the product image. Make sure that the outer packaging of the displayed products is not damaged or deformed, there are no stains that affect the appearance, and the overall shelf is clean and tidy. Products are the most direct connection between the company and customers and represent the company's image.

Similar items are displayed together. At the same time, product price is one of the important factors that affect whether customers buy or not. Clear and eye-catching price signs can not only increase the publicity effect of product display, but also allow customers to compare prices of similar products (such as special offers). If the price tag is not eye-catching or confused with other products, even if the customer wants to buy the product, he will hesitate because he cannot determine the price and may choose other brands instead.