Before there was a global view of supermarket operations, most small supermarkets had shelves arranged vertically. Many supermarket operators would not pay attention to the magnet points of the entire store, nor would they pay attention to guiding customers to visit the entire store in an orderly manner. They generally hope that customers will complete all transaction actions and behaviors near the cash register at the door. Therefore, the focus of many times is to look at the specific placement of the shelves from the perspective of the cash register.

The horizontal arrangement of shelves may seem to block the sight of customers, but this defect can be overcome if there are corresponding main and auxiliary moving lines. The main reason is that the main moving line can maximize the distance between the customer's entrance and the core target products, extend the customer's range of activities in the store, and guide customers to choose more auxiliary moving lines during their movement, increase their choice opportunities, enrich their shopping choices, and drive more sales opportunities for products.

Choose different supermarket shelves for different products

Supermarkets have a wide variety of products, including fresh food, daily necessities, cooked food, etc. We should choose the corresponding supermarket shelves for display according to the categories of the products.

For fresh products, we can choose a square fruit and vegetable rack that combines steel and wood. The combination of wood grain and fresh products can increase the attractiveness of fruits and vegetables.

For promotional items, we can form a theme display through the combination of promotional racks to highlight the characteristics of the products and increase the exposure of the products.

For daily necessities and snacks, we can choose steel-wood structure food shelves for display.

The goods on the supermarket shelves should usually be arranged vertically according to the browsing habits. Because people prefer to browse the goods from top to bottom rather than from left to right.

The exposure rate of goods on each layer of supermarket shelves is different. Usually, the sales volume of goods on the 3rd/4th layer of the 5-layer supermarket shelves is the highest. Because this height is exactly the average height of the line of sight.

Therefore, when placing goods, we should make good use of this golden position on the supermarket shelves, adjust the goods reasonably, and appropriately place the unpopular goods in the golden position. We can choose to use some convenient tools, such as the Equipment gravity roller shelf, whose first-in-first-out function can test its attractiveness and increase sales.

The cashier counter in a supermarket is a very good promotional location. Placing many small commodities near the cashier counter can stimulate customers' impulse purchases.

For example, chewing gum and batteries are easy to be overlooked when people purchase them. When waiting in line for the checkout, if they see them, they will just put them into the shopping bag.