On October 19, under the guidance of the circulation industry promotion center of the Ministry of Commerce and sponsored by the retail circle, an 18-industry association and 29-media-supported conference of Chinese retail circle and 2023 fresh food retail summit was successfully held in Xuzhou, China.

With the theme of“Fresh produce wins, channel is King”, the conference focuses on digital agriculture, fresh retail, integration of production, supply and marketing, and supply chain upgrading, from the government, enterprise, capital, industry and other angles, through policy interpretation, entrepreneurs speech, round-table dialogue, production and marketing docking and other forms to share industry development trends, insight into the direction of industry development, clear industrial development ideas to promote the integration of production and marketing docking.

At present, some enterprises speed up the integration of online and offline business, and expand new business forms such as instant retail, fresh discount, unmanned retail, warehousing member stores, and so on. Some enterprises extend to upstream production links, exploring the integration of production, supply and marketing to cultivate private brands and build new competitive advantages, a series of explorations in the field of fresh retail innovation and development into a continuous drive, but also to stimulate greater consumer vitality.

No circle of retail, Wonderful Unlimited! Taking this as an opportunity, the retail circle hopes to build a platform for the deep integration of production and marketing for the major producers, growers, breeders, suppliers and retailers through this conference, so as to help the major practitioners speed up their breakthrough, realize the development of breaking the“Circle”.