Retail Industry | Traditional shelves vs Roller shelf
Nov 25 , 2021
From the overall data of
the retail industry, these non-standard traditional channels are the basic
market for China's beverage sales. According to Frost & Sullivan data, the
traditional channels of China's soft drink industry accounted for 44.05% in
2019, while modern channels (supermarkets, chain convenience stores), catering
channels, e-commerce channels and other channels only accounted for 22.33%,
14.31%, 6.14%, 13.16%. The proportion of traditional non-standard channels will
be more prominent in the sales management of specific companies. For example,
according to the data of Nongfu Spring’s prospectus, more than 70% of its sales
in the past four years rely on the operation and management of traditional
channels. Traditional non-standard channels It is the main battlefield for the
decisive victory of the Drink War.
Judging from the current
background of industrial intelligence, the entry point for efficiency
competition in non-standard channels represented by traditional retail stores
may lie in the upgrade and iteration of smart freezers. Driven by the current
consumption upgrade, iced drinks and cold drinks have become a must for
terminal retail. Freezers, as a relatively standardized enclosed space, are
also more suitable for the first intelligent and automated transformation.
However, in the freezer operation model of traditional non-standard channels,
beverage brands often face many pain points:
The first is that the tally labor cost is high and
inefficient. A large number of beverage brands are distribution terminal
channel shelves/freezers. With the support of the huge ground sales team, the
goods are finally put into the freezer, but because the store tally cannot keep
up, the drinks displayed in the freezer are skewed; even if they keep up Tally
will increase a lot of manpower expenditure, and the on-site results are often
unsatisfactory, which will inevitably lead to terminal sales in the freezer
management link.
The traditional freezer net shelf is difficult to meet the
shopping needs of customers. In response to the common inefficiency problem of
traditional beverage freezers, customers can’t reach the drinks on the back of
the traditional freezer nets, which directly leads to the loss of customers. It
is imperative to expand the slideway of the automatic tally freezer. The
traditional net shelf is equipped with OFL Drink Rolling Shelf, and the
front low and high tilt angles are added. The beverage can be taken out of the
front row and the rear automatically slides forward .
The shopping
experience of the automatic tally freezer slide has increased sharply. I believe
that all the old customers who buy beverages from the Coca-Cola freezer know
that the moment the goods are picked up, the products in the back will
automatically slide to the front, that's right! Here comes the slide in front
of the automatic drink-assisted row-Alfron. Coca-Cola standardized and
standardized its supermarket botter beverage shelf into all commercial vertical beverage
freezer shelves more than ten years ago.
According to
reports from the retail consulting industry, there are nearly 6.8 million
traditional convenience stores in China, with overall annual sales of up to 10
trillion yuan, accounting for about 40% of retail shipments. 6.8 million is
still a growing number. The transformation of the freezer in non-standard
stores will obviously be the general trend of the transformation and
development of the retail industry. Looking back many years later, the
popularization of smart freezer with self-weight slide may be just a starting
point.