Domestic convenience stores are in the continuous outbreak of chain branding.Both from the market size and density are still in a big growth, the brand rise.From the perspective of model, in recent years, there is also rapid iteration, and new species and dark horse brands constantly emerge.

Convenience store acceleration

On December 31,2019, the Ministry of Commerce and other 13 departments jointly issued the guidance on accelerating the development of brand convenience store, on July 31,2020, the general office of the Ministry of Commerce issued the on the convenience store brand chain three years action notice and other documents, for the future development of convenience stores, promote convenience store industry chain to independent brand, personalized, digital management transformation and upgrading.

According to the data, there are more than 960,000 existing convenience store-related enterprises in China, of which individual industrial and commercial households account for 95.6%.

In fact, domestic couple convenience stores are nearly millions of huge.The number of chain brand convenience stores is less than 3 percent.But it also confirms the inevitability of this market transformation and upgrading from the side.

From the perspective of the overall market scale, with the orderly development of the convenience store industry in the future, the forward-looking forecast of convenience store sales are expected to reach 647.3 billion yuan in 2026.

According to the statistics of the chain association, in 2020, the overall convenience store industry growth rate was 8.9%, and the TOP10 growth rate was only 6.7%, while other convenience stores grew as high as 15.4%, which shows the rapid expansion of convenience stores in other brands.

OFL observed that in addition to foreign convenience store brands, domestic local convenience store brands are also very high. From the perspective of the total number of stores, self-respecting slide cooperative customers Sinopec easy, PetroChina Kunlun hospitality and Meijia occupied the top three, all of which exceeded 20,000.And some regional brands are also rising strong, such as Beijing good neighbors, Shanghai Ke and Kuake, Guangdong Tianfu, Shanxi Tangjiu, Wuhan Today and so on.

Sinopec Easy Joy easyJet convenience store

Local brands run

Looking at the local top brands, such as Ou Fulong customer MeiYijia, it is understood that MeiYijia was established in 1997, and has been deeply engaged in the Pearl River Delta and Guangdong Province market, and then began to expand to the whole country from 2014, it has achieved a fast run with the franchise mode.

According to data, as of July, Meiyijia has more than 170 cities in 20 provinces and cities, Meijia currently has a total of more than 24,000 stores, this year, Meiyijia has entered 6 provinces, the average offline store service of more than 150 million customers, becoming the top brand enterprise of convenience stores in China.

Mei Yi Jia

Another is the rising show convenience bee.In December 2020, Manager Xue, Executive Director of Convenience Bee, revealed at the 2021 Supplier Conference that the "rapid expansion mode" will be opened in 2021.It is estimated that the average daily number of new stores in Convenience Bee should reach 5.5.Has entered Shandong, Henan, Guangdong, Anhui and other places, all over the country blooming everywhere.

Convenience bee

At present, Convenience Bee has stores in Beijing, Tianjin, Shandong, Jiangsu, Zhejiang, Anhui, Guangdong, Hebei, Henan and other municipalities directly under the Central Government and provinces.With nearly 700 stores in Beijing, and over 2,000 stores nationwide, it has only run for just four years.