Supermarket shelf placement

Sep 11 , 2025

1. Key Factors in Product Display


(1) Brightness: Basic lighting in a store must maintain a sufficient level of brightness to ensure clear viewing for customers. This also helps highlight the uniqueness of the products themselves.

(2) Display Height: Display shelves are generally 90 cm to 180 cm high, with the optimal display height being from chest to eye level, known as the "golden space."


(3) Concept of Product Category: The Supermarket roller shelf display styles that best suit consumers' shopping and viewing vary depending on the product's shape, color, and price. Generally speaking, they can be categorized as follows: 1. Small items in front, large items in back. 2. Cheap items in front, expensive items in back. 3. Darker items in front, brighter items in back. 4. Seasonal and trendy items in front, general merchandise in back.


2. Product Display Essentials


(1) Effective use of dividers: Use them to secure product placement, prevent unnoticed stockouts, and maintain shelf order.

(2) Outward-facing, three-dimensional displays allow customers to easily see products.

(3) Price tags should be posted consistently and prevent them from falling off. Special offers should be indicated using point-of-sale (POP) or special price tags.

(4) Product display: From small to large, from left to right, from light to dark, and from top to bottom.

(5) Shelf Division:

1. Upper Shelf: Display representative, "feel-good" merchandise, such as well-known items in the category.

2. Prime Shelf: Display distinctive, high-profit merchandise.

3. Middle Shelf: Display stable merchandise.

4. Lower Shelf: Display heavier merchandise, high-volume merchandise with high turnover.

5. Focused Display: Use lighting, color, and decoration to create a sense of atmosphere and focus the customer's attention.

6. Display seasonal merchandise.

3. Standardization of Product Display


(1) Product labels facing the front allow customers to easily identify items at a glance and facilitate easy access, which is also the most basic display method.

(2) Safe and stable display prevents the risk of products collapsing in open-shelf stores, especially on the top shelves.

(3) The height of the top shelves must be uniform.

(4) Vertical display of products: This is also known as vertical display. It allows the eye to move up and down more freely and conveniently than left and right, and it also prevents customers from missing displayed products.


(5) The use of Gravity drink roller shelf can make it easier to organize products and make it easier for customers to purchase, especially small items, which need to be displayed on roller shelf.

(6) Flexibly adjusting Glides bottle roller shelf according to the height of the merchandise can create a more varied and balanced display.

(7) Maintain a clean and hygienic storefront, especially for food.

(8) Key points for displaying cut boxes: Avoid uneven cuts, as this creates a negative impression.


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