Enhanced retail exposure and increased market penetration.

Brands (such as beverage and snack manufacturers) are primarily focused on making their products more visible and easier to purchase at the retail level. Store sliding roller shelf can help brands achieve this through retail display:

Guaranteeing consistent possession of prime display spots

The "golden spot" on supermarket shelves (typically within the customer's eye level, approximately 1.2-1.6 meters in height) is crucial for brands. On traditional shelves, if products are removed from prime spots and staff fail to promptly replace them, they can be replaced by other brands' products. However, Auto front aluminum roller shelf ensure that branded products consistently occupy prime spots, preventing exposure loss due to unused display space. This is especially true for newly launched products, as consistent exposure in prime spots can quickly boost market awareness.

Reduce the loss of near-expiry products and maintain brand reputation.

The "first-in, first-out" feature of the self-loading chute (products in the front row are removed first, while new products are added to the back row) effectively prevents product backlogs and near-expiry issues. For example, short-shelf items like yogurt and bread can easily become near-expiry products if they accumulate in the back row for a long time. This not only causes returns and losses for the brand, but can also damage brand reputation if customers purchase near-expiry products. The chute's automatic refill function makes product flow more efficient, reduces the proportion of near-expiry products, and maintains the brand's "fresh" image at the store.

Facilitate promotional activities and improve conversion efficiency.

When brands launch promotional campaigns (such as "Buy 2 Get 1 Free" or "Second Item Half Price"), they need to highlight the promotional information through display at the point of sale. Self-loading slides, combined with promotional signage (such as stickers on the sides of the slides), make the promoted items more visible. Automatic replenishment also ensures consistent stock during the promotional period, preventing stockouts from compromising the effectiveness of the promotion. For example, during a summer promotion, a beverage brand used self-loading slides to increase sales by 25% compared to traditional shelves.